REGISTRATION OPEN

Marquee Foyer

8:00 AM - 7:00 PM

You can pick up your badge at the registration desk located in the Marquee Foyer starting at 8:00 a.m. Wednesday, April 27. You can also pick up Ex Awards tickets at registration before 3:00. After 3:00, tickets will be available outside the Boulevard Ballroom.

Type: NETWORKING
Topics: NETWORKING
Format: in-person

THE SCOOP WITH CLIFF RIGANO

11:45 AM - 12:00 PM

In this bonus live-streamed mini-session, don’t miss our timely and compelling interview with Cliff Rigano, Creative Director, Head of Culture, Content and Experiential Marketing at Jägermeister. We’ll expand on key insights from his session as well as discuss observations and visions for the future of experiential marketing, events, and engagement.

Type: BONUS LIVE-STREAM
Topics: CREATIVITY AND INNOVATION ;TRENDS;NEW TO INDUSTRY;LEADERSHIP
Format: live

HEALTHY BOUNDARIES AND BREAKTHROUGH GOALS FOR WOMEN IN EVENTS

Room 150

2:00 PM - 4:00 PM

As women continue to strive toward their professional and personal goals, we must dismantle the outdated and inaccurate belief that extreme schedules are the only way to get work done. In this workshop geared toward women at all career levels, author and Workplace Strategist Joan Kuhl will help you reframe how you think about juggling work and life tasks to better align with your values. We will experiment with exercises to identify stress triggers and learn how to create boundaries that ultimately reclaim your time. We will explore how to cultivate your identity through activities that energize you. Research proves these strategies build resilience and career endurance to help you navigate stress and uncertainty. Additional workshop takeaways will include:

• How to say “no” and push back on tasks that derail your time

• What strategies you can use to minimize time spent on low value work

• How to identify triggers that cause emotional and mental hijacks in your work day

• How to align your time to your values and time sensitive priorities

• How to rewire your pace and response habits to disrupt the overwork pressure

• How to improve focus and productivity in a hybrid workplace

This session has been approved for 2 clock hours towards CEM recertification.

Type: WORKSHOP
Topics: DIVERSITY, EQUITY AND INCLUSION;PROFESSIONAL DEVELOPMENT;WOMEN IN EVENTS;LEADERSHIP
Format: in-person

WORKSHOP: EXPERIENTIAL MARKETING 101 + CREATIVE BRIEF CHALLENGE

Room 152

2:00 PM - 4:00 PM

Need to onboard key team members into the world of experiential? Back by popular demand and rebuilt for 2022, our annual master class on everything you need to know to be successful in experiential marketing is designed to bring those new to the industry up to speed—quickly. This “Cliff’s Notes” version of our week-long Experiential Marketing Training Camp features an interactive creative brief challenge that will encourage attendees to work together and use the full content roster at EMS to inform a mock campaign they ultimately turn in. Two winners will be selected by members of our speaking faculty to win free tickets to EMS 2023. All workshop attendees will walk away with a notebook filled with “essential experiential truths” that include:

• PERSPECTIVE on the rise of experiential marketing and its role in the 2022 marketing mix

• INSIGHTS into how top brands and agencies are evolving their event and experiential campaigns in the “new normal”

• IDEAS from exclusive overviews of experiential strategies, event research and industry trends

• BEST PRACTICES from the best brands and agencies, and deep dives into how they create and deploy the best marketing programs

• EXERCISES designed to help you put your learning into action in a fun and interactive way

• CONTACTS with fellow EMS workshop participants and industry mentors

This session has been approved for 2 clock hours towards CEM recertification.

Type: WORKSHOP
Topics: NETWORKING;B2C;PROFESSIONAL DEVELOPMENT;TRENDS;CASE STUDY;NEW TO INDUSTRY;B2B
Format: in-person

WORKSHOP: HOW TO INTEGRATE HYBRID EVENTS INTO YOUR MARKETING STRATEGY

Room 252

2:00 PM - 4:00 PM

Every event is a chance to build on your overall marketing strategy, but not all event marketers take the opportunity to use their digital event footprints as a platform for global connection and to drive ROI. In this workshop, we take a closer look at the next evolution of virtual and hybrid events—the creativity behind the scenes—and how you can fully leverage a virtual platform to grow and pivot with your event organization and leverage your hybrid audience to drive your KPIs and overall marketing strategy. Specific takeaways from this workshop include:

• How to better define hybrid events and brainstorm impactful ideas

• How to weave hybrid elements into your event to see a larger ROI

• How to strategize hybrid elements that drive success and hit your KPIs

• How to utilize hybrid elements to broaden your event reach and engagement

• How to reach a large audience via hybrid elements to build a persistent global community

*This workshop will be highly interactive and collaborative. Everyone who participates will receive a toolkit to take home and will have a chance to compete for a prize. Bring your creativity!

This session has been approved for 2 clock hours towards CEM recertification.

Type: WORKSHOP
Topics: CREATIVITY AND INNOVATION ;VIRTUAL AND HYBRID EVENTS;EVENT TECHNOLOGY;B2B
Format: in-person

THE SCOOP WITH HENRY LICHTBLAU

3:20 PM - 3:40 PM

Join The Scoop for our very special interview with Henry, VP, Client Solutions, Riddle & Bloom. We’ll expand on key insights from his session as well as discuss observations and visions for the future of experiential marketing, events, and engagement.

Type: BONUS LIVE-STREAM
Topics: CREATIVITY AND INNOVATION ;TRENDS
Format: live

OPENING RECEPTION

Hall of Ideas

4:30 PM - 6:00 PM

The EMS Hall of Ideas will be the place to be as new and old industry friends come together to hug it out, bump elbows and raise a glass to surviving the past two years—together. Join an informative “Innovation Tour” of the Hall to see what the industry’s cooking up for this year (see 'Hall of Ideas Experiences' in the main menu for more details). Gather with fellow EMS first-timers for an expert-led orientation (see 'Hall of Ideas Experiences' in the main menu for more details). Enjoy snacks, drinks and some fun and games with old and new friends alike. It’s our 20th annual EMS Live, baby. Let’s do this!

Type: NETWORKING
Topics: NETWORKING;NEW TO INDUSTRY;HALL OF IDEAS EXPERIENCE
Format: in-person

SPIN TO WIN

Hall of Ideas

4:35 PM - 6:00 PM

The Hall of Ideas is chock-full of great giveaways—you just have to spin-to-win to find ‘em! Stop by the Cloud Touch booth (101, near the entrance) and play the digital EMS prize wheel for a shot at some fabulous gear to take home from some of our exhibitors this year.

Type: NETWORKING
Topics: HALL OF IDEAS EXPERIENCE
Format: in-person

FIRST-TIMER MEETUP

Highmark Hub (Booth 219) | Hall of Ideas | Marquee Ballroom

4:45 PM - 5:15 PM

Never been to EMS before? Well, welcome! We invite you to join us and other first-timers for a special welcome and orientation by our team—plus a few giveaways and surprises for those first to arrive. Look for an Event Marketer team member and the “Welcome First Timers” sign in the Highmark Hub, Booth 219.

Type: NETWORKING
Topics: NETWORKING;NEW TO INDUSTRY;HALL OF IDEAS EXPERIENCE
Format: in-person

EXPERT STUDIO PRESENTATIONS

IPME Green Zone + Expert Studio (Booth 401) | Hall of Ideas | Marquee Ballroom

5:00 PM - 6:00 PM

Stop by our "Expert Studio" (booth 401) and sit in on a series of fast-paced 10-minute presentations on the latest event tools and technologies. See something you like and want to learn more about it? Chat up our sponsors and exhibitors live, or use your EMS event app to set up a meeting.

On this evening's lineup:

• 5:10 p.m. Cloud Touch: Touch Screen Kiosk Solutions

Type: NETWORKING
Topics: NETWORKING;NEW TO INDUSTRY;HALL OF IDEAS EXPERIENCE
Format: in-person

THE 20TH ANNUAL EX AWARDS PRE-FUNCTION AND GALA

Boulevard Ballroom

6:30 PM - 9:00 PM

Some call it the Oscars of events. Others, the Golden Globes of experiential. We call it the party of the year that you didn’t have to plan. That’s right, the most prestigious recognition program for the experiential marketing industry is turning 20—and Las Vegas will never be the same. Dig out your fancy clothes, raise a glass and celebrate the year’s most award-winning people and programs across 30 unique categories. Pre-function begins at 6:30. Doors open at 7:00. Pick up tickets at registration before 3:00. *Separate ticket required.

Presented by Freeman.

Type: AWARDS GALA
Topics: CREATIVITY AND INNOVATION ;NETWORKING
Format: in-person